Design & The Market: Research Your Business

For our first Design & The Market we have been asked to identify an enterprise, such as a company or freelance designer, to research and evaluate, followed by a presentation about that business. This should help us understand and acknowledge of what running a business is like.

Today, we allocated ourselves into teams. My team includes Linsay Thompson, Lucie Hunter, Cat Doyle, Rachel Bruce, Jennifer McGurk and myself. We sat down and had a brainstorm of which successful designers and companies we would benefit  from most and decided on Steven Webster, who creates cutting edge, almost glam goth, jewellery.

We decided as a group which individuals were best at talking, researching and presentations, thus, making sure we were organised to proceed knowing which person was doing what in the continuation of the project. Through the technique of brainstorming our team thought about different questions and things to look for in more detail when researching Webster’s company, including market research; what is happening in the Jewellery industry?; What are the trends? And so fourth.

It was a successful first meeting, everyone seems to be excited and enthusiastic about the project. So looking forward to hopefully getting in contact with the ‘Webster’ himself.

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