Highlights from ZDJ’s Launch

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Visitors Catching Up at the Launch

Cannot believe it has been a whole month since the launch of Zoe Davidson Jewellery! And what a month it has been. Since the launch, I have been busy creating beautiful jewellery for my lovely new customers and thankful for all the wonderful supportive comments so far.

In this post I would like to highlight a few key moments at Zoe Davidson Jewellery‘s launch, held on the 1st of May 2016.

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Samples of Zoe Davidson Jewellery’s Fold Form

Demonstrations
Every wondered how jewellery is made? This is exactly what I wanted to show my visitors on the launch day and enjoyed doing it! It is a great way to socialise and create a connection with your audience.

Before working in jewellery, I’d always want to watch a professional at work, no matter the craft. Almost proof that they are who they say they are. At the majority of exhibitions and fairs, you meet the makers behind their stands of emaculate work but think, how did it get from a sheet of metal to a piece of jewellery?

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Hoy Sound Collection on Display

I take great pleasure in showing individuals how small a jeweller’s saw blade is and how to measure their ring size. The most common question I had was:

 “In what form do you get the silver in?”

The surprise they got when I said “in sheet or wire”, like many jewellers. Demonstrating and explaining the fold form technique was my favourite part: using some fire, banging the metal and showing that something so rigid can be shaped with just a bit of heat. It’s always memorable if you can surprise someone.

Drinks and Nibbles
I believe if you want to make an impression at a launch party, keep visitors drinks topped up, give out delicious food and have a consistent theme throughout.

Hoy Sound, my first jewellery collection, is a fast flowing channel of water situated to the South of Stromness. Thus, I thought because my work is sea-related, why not provide fresh local seafood? It also helps that I work at my local fish shop part-time!

Orkney Fish, my local fish shop, were kind enough to sponsor me with providing delicious seafood for the launch. On the menu: smoked salmon pate, crab pate, flaked hot smoked salmon and some scrumptious veggie options. This is an opportunity to thank Orkney Fish and OFS Ltd greatly for the amazing support and providing a fresh taste of the sea to compliment oceanic jewellery launch. Thank you.

But this goes for anyone starting a business: don’t be scared to ask for help. You will be surprised at how generous companies are as they have been there themselves.

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Our Hoy Sound Collection shot by Art Mosomi Photography

Images and Film
In the gallery space beautiful images by Art Mosomi Photography had been printed and hung up for show. Images of some Hoy Sound pieces worn on the gorgeous Johan, the face of this collection. Photography sets a pleasant atmosphere and allows individuals to get a clearer understanding of what the work is about. I suggest you get images printed professionally and make sure they are actually good photographs. It shows you are serious in what you are doing. In Orkney, iDesign have been invaluable in creating some amazing work for me, from posters to signs to leaflets. Their customer service is friendly, prompt and more importantly, local.

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Zoe Davidson Jewellery [Our Story] Screen Shot

Finally, adding a bit of movement and sound in the gallery creates drama to the whole launch. On display, a film telling the story of Zoe Davidson Jewellery, made by Videographer, Gustavo Castro Elgueta and Orkney Musician, James Watson. Artistic to watch and easy on the ear, this film made a great back drop to the event. Having final items to sell is one thing, but giving them a personal story is another. The full video is on my website if interested: Zoe Davidson Jewellery [Our Story]

Finally some tips if you are planning a launch:
– Plan a good launch date ahead of time.
Make sure it is not clashing with any other events that may be on in your area.

Ask yourself: what would I want to see at a business launch? Because it is probably what other people are wanting to see too. For me, is seeing how the work is made and tools uses.

Ask for help. I could not have launched on my own without the help of friends and family. Make sure you have someone on hand to pass out drinks and nibbles as you need to be connecting with your customers.

– Lastly, relax and enjoy the event, as your business only starts once.

To finish this post, I would like to say a huge thanks to:
– Art Mosomi Photography for the launch photographs and many other services you have provided.
iDesign for sponsoring our launch and delivering excellent service.
Orkney Fish who provided us with some amazing local seafood.
The Pier Arts Centre, Stromness, for supporting us consistently and lending their film projector.
The Royal Hotel, Stromness who kindly lent us their wine glasses as we would never have that many in the house!
– Finally, my friends and family. For being at the launch, for helping and being so positive. I cannot thank you enough.

To view my website and products please go to www.zoedavidsonjewellery.co.uk

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Cheers!

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