Category Archives: gemstones

You’re Already Making A Difference… And More

christmas papdale country living

Wow it’s October already! This year is going so fast! Lots of lifeboat pendants to make, tie bars and all. And more pieces in preparation for next months local Papdale Christmas Shopping Night extravaganza, as well as Glasgow’s Country Living Christmas Fair. Even some one off pieces for some lovely customers. Busy. Where did summer go!

pave setting stonesLast week was an unusual one. First off, whisked off to Glasgow to take part in an Intermediate Stone Setting Class taught by the fantastic Scott McIntyre, part of the Vanilla Ink team. From smooth flush settings on day one to pave settings, day two. These settings are definitely something that takes practice – but have to say – pretty proud of what I achieved. Something which will be very useful for bespoke items such as engagement and wedding rings. If you’ve not heard of Vanilla Ink, I’d highly recommend having a wee look! They have some great jewellery classes throughout the year.

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Then back in Orkney, two ladies came into the studio to receive a big donation from Zoe Davidson Jewellery. Bella and Mai from the Stromness Ladies Lifeboat Guild collecting their 10% from the Saltaire lifeboat range. This was only launched 3 months ago and has already raised over £300! Thank you RNLI for this chance to give something back for all the effort you voluntarily give to saving lives at sea round here. And thanks to you for all supporting this charitable cause. I am humbled by your generosity and the RNLI’s selfless energy. saltaire-thank-you-donation-zoe-davidson

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The Million Pound Necklace: Inside Boodles – review by Zoe Davidson.

 

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Just watched ‘The Million Pound Necklace: Inside Boodles’, a documentary showcasing the company’s process in craftsmanship and eye for detail for their most expensive, yet, high-fashion emerald necklace… And WOW the diamonds, emeralds and sapphires are unbelievable.

c940713bc0c31e455ef328501ddd6f54Seems that customer service is of top priority for their company, such as serving champagne and one on one attention whilst in their Boodles boutiques. From customer’s experience, they feel like they’re not being pressured to buy and like they are part of a “club”, a friendly charming service. The jewellery is indeed pricey, thus it is important to focus their marketing towards extra-special customers, such as celebrities like Classical Singer, Katherine Jenkins (seen left) and millionaires, to keep them in business. Marketing strategies include advertising only in a few luxury jewellery magazines, “word of mouth”, and hosting special events such as the latest, Boodle Boxing Ball, in Monaco seen in the documentary.

Katherine Jenkins looking stunning                                                                                                                           wearing Boodles Vintage Lace pieces.

Whilst all looking real good in this industry, there is a lot of risk and investment involved. The amount of effort in finding the right customers and attention to every last detail is paramount. After 2 months of making, the final emerald necklace was revealed, called “Green Fire”. The whole suite costs £2,500,000, whilst the statement necklace costs 1 million pounds, which they are still, yet, to seek a buyer.

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“Green Fire” emerald necklace worth 1 million pounds — Will you be the next buyer?

Have a watch of this video ‘The Making of a Masterpiece’ which allows the viewers inside Boodles creative process of making the intricate Vintage Lace necklace.

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My First Go at Gemstone Setting!

This is a very short post.

Had a brilliant day stone setting. We learnt how to achieve two different settings – the bezel setting and tube setting – using cabochon stones (stones which have a round top and flat base).

This is my first time doing stone setting and was pretty proud at the earrings I made. 🙂

The stone is blue with green flecks.

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