Tag Archives: brainstorm

Design & The Market: Me Choosing My Path

Oh dear. So yes – putting life in my hands. Today in our Design Market group we looked at choosing the path we would take into achieving our potential business. What you need to think about to make it a sustainable and successful one. Scary stuff.

To begin with, we had a look at our ‘would-be’ customers and wrote down a list of the customer groups they would be. For example: Students; Fashion Runway Buyers; Hospital Buyers; etc. For each one we had to outline what their needs would be, what we would be offering them, how many there are, and so forth. Through this method of analysing our future customers it helps to see if your business has potential and whether it is actually needed. For my business, I found a number of different customer groups which I think is good because it brings range and excitement of varying customers. However, I think I would need a rather large team to back me up on the amount of work I would need to do!

Next, we headed into the Blueprinting Modelling sector. This, I found, was the most difficult. Just couldn’t get my head round where to put things! Blueprinting is a detailed flow diagram of your business’s stages in carrying out, for example, a commission piece. It just shows how your business will function when it’s actually doing business. For me, I looked at where I would go to create contacts then try get some of my work out to the public somehow, find people to work with me and so on. Sounds do-able. This allowed me to view the process of my hopeful business at hand. How it might work. How I can change it tomake it work.

Lastly, we looked at the importance of building relationships in business. Not lovey-dovey ones, professional team-work ones. It is important because it makes all stages in the process work. Imagine doing it all yourself? We focused on the four areas of activity in business. The Generator, the Realiser, the Distributor and the Customer. We had to find people we would need for each of the areas. I placed myself in the Realiser zone, as well as other collaborators, because I feel that is where my strengths lie. However, I would over-see other areas frequently. This exercise allows me to see who I would need to build relationships with and it’s importance. Building relationships improves and makes your business stronger. More sustainable. You just need to make sure there is plenty of trust and that they love the business as much as you do.

These exercises were helpful in outlining how my business would operate, create contacts/clients and who I would need to make it happen. Building relationships crops up again and again. It seems now that who you know can help greatly in business – like the old saying: “It’s not what you know, it’s who you know”.

Tagged , , , , , , , , , , ,

Design & The Market: Evidence Modelling

Evidence Modelling

Today in our Design & Market Module, we were asked to look at evidence modelling. Evidence modelling is about creating a picture of what your potential business would be like in the future and aiding in giving a clear direction of where to go with it. It focuses on 4 extreme questions to ask when considering your business – this helps to understand the beneficial impact of your business but also can point out the possible mistakes that can stop you from achieving your dream.

This exercise helped me to think about the advantages and disadvantages my business may have in greater depth. It made me focus on what ways I could improve the business and to see it more realistically in my mind. However, my potential business needs huge development and research as it looks into the future of jewellery trends more than actual current designs. It will be an interesting challenge.

Fake Evidence

For the next exercise we had to think of fake evidence. This is where we had to construct evidence through imagining the future success of our business. This could be in the form of a website, an advert on the side of a bus, etc. I went for a few as I believe my market is quite wide.

Just a very very rough sketch!

Through investigating the future success and methods of advertising it helps see the consequences of the business as well as looking into successful ways to get the brand out there.

SWOT Analysis

SWOT analysis was the last task we had to complete for our business. There were 4 boxes outlining different aspects to think about the business: Strengths and Weaknesses (Internal); Opportunities and Threats (External) or SWOT. It allows us to examine the business’s position nature. This task helped me because I tried to think about turning all the weaknesses into possible opportunities. For instance, if I was bad at making film I could maybe collaborate with a filmy person, thus, creating a huge benefit! We could expand making more exciting films and let ideas bounce off one another.

All these exercises linked back to our Mission Statements and was great because it makes us think that we could actually do this. We could actually make our potential businesses real.

Tagged , , , , , , , , , , , , , ,

Design & The Market: Engaging With the Designer

Had a really successful weekend with this research project so far. I was able to get hold of a woman who worked with Stephen Webster for 3 years so should have a considerable amount of insight into his business. She has made prompt responses to my emails which is always a good sign and only lives 2 hours away so will arrange an interview with her very soon.

In our group today, we met up and brainstormed what Stephen Webster was all about: his inspirations, advertising, press, etc. It was brilliant, it all seemed we had done our homework! We then focused on areas where we would require more information and have selected separate ones for each of us to research on for friday. I chose ‘Inspirations’. The team also managed to brainstorm questions which could be asked for the interview and type up a confidentiality consent form.

Overall,  a very productive day. Well done team!

Tagged , , , , ,

Design & The Market: Research Your Business

For our first Design & The Market we have been asked to identify an enterprise, such as a company or freelance designer, to research and evaluate, followed by a presentation about that business. This should help us understand and acknowledge of what running a business is like.

Today, we allocated ourselves into teams. My team includes Linsay Thompson, Lucie Hunter, Cat Doyle, Rachel Bruce, Jennifer McGurk and myself. We sat down and had a brainstorm of which successful designers and companies we would benefit  from most and decided on Steven Webster, who creates cutting edge, almost glam goth, jewellery.

We decided as a group which individuals were best at talking, researching and presentations, thus, making sure we were organised to proceed knowing which person was doing what in the continuation of the project. Through the technique of brainstorming our team thought about different questions and things to look for in more detail when researching Webster’s company, including market research; what is happening in the Jewellery industry?; What are the trends? And so fourth.

It was a successful first meeting, everyone seems to be excited and enthusiastic about the project. So looking forward to hopefully getting in contact with the ‘Webster’ himself.

Tagged , , , , , ,

Critical Making: The Body & Technology Team Project – Week 2

INVENTION OF THE MIGHTY POD

In week 2, we narrowed down our ideas and discussed which one was the strongest. We developed our strongest idea, trying to create it for a purpose as originally it seemed to not fill a gap in the market. Thus, we thought of ideas that would be made for a purpose. POD-ED: a place where you can take your child for a worry-free health check up, whilst letting them have a little fun and education. After coming up with this fab idea we worked on different aspects of the design – the interior, exterior etc. This is where all of our different disciplines came into play. Good times.

From left to right: Cara, Judy and Rosalind.

We met up in the Duncan of Jordanstone Library and had a good chat about what could be included and how they contributed to the design as a whole. We had A LOT of fun with this. Designs were drawn and ideas were noted, this is how we seemed to work best. Are possible ways of monitoring different aspects of health without it being obvious? Such as dexterity? Heart-Rate? Weight? Well this is what we investigated. The room would be filled with discrete monitoring devices which will be explained further in the next post.

Pea-pod designs links to Pod name and encourages children to eat vegetables.
Sketch of interior

I made some resin samples during the first week to show the group what nice colours you can get with them – almost gem-like.

On the same day, whilst us textile and jewellery people were busy idea hunting, the IED girls (Shona and Cara) went ahead and made a down-scaled model of the Pod in cardboard. Got to say it was really surprising how great it came out in the small amount of time they had!

Tagged , , ,

Critical Making: The Body & Technology Team Project – Week 1

THE BEGINNING

Yes well, this is me finally posting something after many weeks of working on projects. Every Wednesday morning and Thursday we worked on a project called The Body & Technology Project. The project started with a fascinating slide show introduction presented by, the funny, Jason Nelson. The aims of this course is to:

  • help us to develop a cleared understanding of critical thinking and making.
  • develop understanding of materials, fabrication and construction
  • explore historical and contemporary concepts in making.

STAGE 1, WEEK 1

After our introduction we were put into our allocated groups to get to know one another, they were: Rosalind Crawford from Textiles (who I knew from 1st year – she’s brilliant!), Judy Scott from Textiles (lovely lady with a talent for fabrics), Cara from Interior & Environmental Design (or IED), Shona Cairns from IED and, of course, myself from Jewellery & Metal Work.

Each team were given a subject to base their designs on – our subject was HEALTH. Immediately, my team got excited about the project – even when walking from the lecture theatre to our studios we discussed what we could do and make! It became clear that we were a focussed and hard-working group just from judging from that walk.

We visited each of our studios to give one another an idea of what facilities and spaces were on offer, as well as explaining our strengths which could possibly make our group excel more than others.

STAGE 2

After the tours we sat down and began kicking off the project with some brainstorming. This lasted for the whole day! Working together, I felt, was an excellent way to build confidence in your own ideas and to create stronger ideas as others contribute to them. It blended thoughts from different mind-sets (textiles, jewellery and IED) establishing a fantastic method of realising how broad your own discipline can become! Ideas we brainstormed were having the body in balance – to feel relaxed and mentally at ease. This is what we thought could benefit health and THIS is where our team name came about. Balance relates to the astrological sign LIBRA (balancing scales). However we thought if we translated the word into a different language it would sound memorable and more professional, thus, came up with the Swedish term ‘Vågen‘, meaning scales, however our spelling was VOGEN.

We had a really productive day brainstorming and turning up different solutions to answer our brief – HEALTH. We incorporated smart materials, wearable computers, radio frequencies an 3D printing into some of our ideas. Through this method of group brainstorming it allowed our team VOGEN to really grow, bounce ideas off one another, become motivated and enthusiastic about the project.

Tagged , , , , , ,

Assignment 4: Interviews

After researching how people act and their behaviours in certain environments, we were asked, in this assignment, to interview people we did not know through the theme of one main question. The question I chose was:

What do people treasure the most and why?

Before carrying out the interviews I decided to brainstorm different areas the topic covers, different things I wanted to find out, and the types of questions I could ask.

I held the interviews in my bedroom with lamp lighting and incense burning because I wanted to create a nice chilled-out atmosphere where people would feel comfortable and relaxed. To begin the interview I informed the person of the main question to give them an idea of what the interview was all about. At first they seemed a little unsettled and indecisive, perhaps they have never thought about it. However, I told them I would ask different questions to get closer to what they treasured most, such as ‘what is the best present you have ever received? Why?’, ‘what is your favourite pastime? Why?’, ‘which person had a huge positive impact in your life? Why?’ I was surprised by the amount of contribution and information people gave me as they ended up giving me very personal and sentimental stories – there was one story which brought a tear to my eye!

Overall, I found that what people treasure is, in fact, other people – relatives, friends and family. One girl said she would not be who she was because of her best friend, everything she does reminds her of her friend. So does this mean whoever you get close to you become similar to them? You get inspired by their actions? Begin to think the same way? Possibly, Pierre Bordieu suggested that over time you begin to dress similar to the people you spend a lot of time with. The majority of the people said they feel inspired and determined to do better by the people they love most, thus, friends and family are very influential in things you, for instance, my dad is a very hard worker and smart which makes me want to do well at everything I do.

A girl told me she treasures some sacred rosary beads handed down from her great grand-father. Firstly, I felt very touched that she would share this with me, but it also conveys how an item can be transformed into such a powerful and intimate thing. It is as if the beads have healing properties that can curb loneliness, this stresses the importance of items which are given from close relatives, as if they have left behind their presence in an item.

I discussed my findings further with others. We all had similar results, people were of most importance. I read part of an article: Jussim, L., Wayne Osgood, D., (1989) ‘Influence and Similarity Among Friends: An Integrative Model Applied to Incarcerated Adolescents’ , Social Psychology Quarterly, Vol. 52, No. 2 pp. 98-112, which discussed how we are tied to each other – how other people act and express feelings can become a strong influence. These findings suggest just how important people are in shaping the way we act and behave in everyday life, perhaps we do not know or even want to believe we are so easily influenced but in reality you are influenced.

Overall, I believe my interviewing technique was good because all my questions were not yes and no answers, people expanded frequently on what they were saying. I got a lot of useful information out of people. I actually think people contributed more because of the atmosphere and the manner I spoke to them, as if I were just having a casual chat with them which in return made them feel more comfortable. All the interviews were recorded (I informed them beforehand) which did not make a difference in the way they spoke, I think it was because of how relaxed the conversation flowed. From my findings, I believe people treasure family, friends and relatives the most, as they shape the person who they have become, strive them for a better education, and are there for support when times get hard. Objects can only do so much in the end.

 

Tagged , , , ,

Assignment 2: Brainstorming

In our 2nd Seminar we were asked to get into small groups and brainstorm one part of the book The Tipping Point by Malcolm Gladwell.  Our group of 3 focussed on the Stickiness Factor chapter. To begin, we wrote as many ideas and words associated to the chapter, then tried to come up with ideas to solve the problems. For instance, in this chapter, we wrote many problems concerning Sesame Street and how it was not ‘sticky’ with the kids, then wrote possible solutions like  letting the children watch the programme at nursery then after the show let them draw memorable parts and characters. This allows the kids to remember the particular bit chosen better and may make them pay attention more.

Next, we discussed how design could be related to the ‘Stickiness Factor’. This took A LONG TIME. We came up with weird things like “textiles relates as they could make inspired costumes from Sesame Street for the kids to wear whilst watching the show”. Then we started to get possible ideas that could actually work: create ipods in the shape of sesame street faces and have educational play station games etc.

To finish we made an A2 poster showing where our thinking took us.

This slideshow requires JavaScript.

Tagged , , ,
%d bloggers like this: