Tag Archives: multi-tasking

Design & The Market: New Challenges

Today our lecture was about how studying a particular discipline does not always end up being your future career. For example: I study Jewellery, therefore, I will become a Jeweller. Does not always happen in that predictable way. I think nowadays disciplines are possessing portfolio lives which could take them into a much broader spectrum of work and industries.

“Most of what you’ve been told about your future career is wrong”

In the 1980’s the number of coal miners were huge: around 200,000 odd. Today about 3,500 remain. Why? Because of the increase in technology, other types of jobs are needed (IT, Entertainment, Financial Services etc) whilst the service sector is diminishing.

What I found most intriguing was young people raised in this new technological revolution (i.e. i-pod’s, i-pads, video games etc) are evolving anatomically and neurologically. Don Tapscott, a Chairman of the nGenera Innovation Network and a professor of management, University of Toronto, reveals the reason why young people are able to multi-task. Young people are capable of using their laptop, taking notes, flicking through a magazine and watching TV at the same time. Research shows that our brains are developing and becoming a better active memory store, thus, better at holding a lot more information and performing tasks simultaneously. Young people sometimes use the TV as a ‘background noise’ so that they are able to work as we are used to digital technology – we were raised with it. However, the older generation find this difficult as they were not born in this high-tech world. Even our fingers are changing and functioning differently due to the increased number of people playing video games and typing on laptops. This, therefore, means surgical tools have to change to our ‘modern-day’ fingers.

I came out of this lecture thinking of ways to design and fit in with this new technological age. How the old are getting older, thus, must keep in mind they are our market too and in the end – they may well ultimately depend on our careers.

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