Tag Archives: scotland

Highlights from ZDJ’s Launch

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Visitors Catching Up at the Launch

Cannot believe it has been a whole month since the launch of Zoe Davidson Jewellery! And what a month it has been. Since the launch, I have been busy creating beautiful jewellery for my lovely new customers and thankful for all the wonderful supportive comments so far.

In this post I would like to highlight a few key moments at Zoe Davidson Jewellery‘s launch, held on the 1st of May 2016.

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Samples of Zoe Davidson Jewellery’s Fold Form

Demonstrations
Every wondered how jewellery is made? This is exactly what I wanted to show my visitors on the launch day and enjoyed doing it! It is a great way to socialise and create a connection with your audience.

Before working in jewellery, I’d always want to watch a professional at work, no matter the craft. Almost proof that they are who they say they are. At the majority of exhibitions and fairs, you meet the makers behind their stands of emaculate work but think, how did it get from a sheet of metal to a piece of jewellery?

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Hoy Sound Collection on Display

I take great pleasure in showing individuals how small a jeweller’s saw blade is and how to measure their ring size. The most common question I had was:

 “In what form do you get the silver in?”

The surprise they got when I said “in sheet or wire”, like many jewellers. Demonstrating and explaining the fold form technique was my favourite part: using some fire, banging the metal and showing that something so rigid can be shaped with just a bit of heat. It’s always memorable if you can surprise someone.

Drinks and Nibbles
I believe if you want to make an impression at a launch party, keep visitors drinks topped up, give out delicious food and have a consistent theme throughout.

Hoy Sound, my first jewellery collection, is a fast flowing channel of water situated to the South of Stromness. Thus, I thought because my work is sea-related, why not provide fresh local seafood? It also helps that I work at my local fish shop part-time!

Orkney Fish, my local fish shop, were kind enough to sponsor me with providing delicious seafood for the launch. On the menu: smoked salmon pate, crab pate, flaked hot smoked salmon and some scrumptious veggie options. This is an opportunity to thank Orkney Fish and OFS Ltd greatly for the amazing support and providing a fresh taste of the sea to compliment oceanic jewellery launch. Thank you.

But this goes for anyone starting a business: don’t be scared to ask for help. You will be surprised at how generous companies are as they have been there themselves.

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Our Hoy Sound Collection shot by Art Mosomi Photography

Images and Film
In the gallery space beautiful images by Art Mosomi Photography had been printed and hung up for show. Images of some Hoy Sound pieces worn on the gorgeous Johan, the face of this collection. Photography sets a pleasant atmosphere and allows individuals to get a clearer understanding of what the work is about. I suggest you get images printed professionally and make sure they are actually good photographs. It shows you are serious in what you are doing. In Orkney, iDesign have been invaluable in creating some amazing work for me, from posters to signs to leaflets. Their customer service is friendly, prompt and more importantly, local.

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Zoe Davidson Jewellery [Our Story] Screen Shot

Finally, adding a bit of movement and sound in the gallery creates drama to the whole launch. On display, a film telling the story of Zoe Davidson Jewellery, made by Videographer, Gustavo Castro Elgueta and Orkney Musician, James Watson. Artistic to watch and easy on the ear, this film made a great back drop to the event. Having final items to sell is one thing, but giving them a personal story is another. The full video is on my website if interested: Zoe Davidson Jewellery [Our Story]

Finally some tips if you are planning a launch:
– Plan a good launch date ahead of time.
Make sure it is not clashing with any other events that may be on in your area.

Ask yourself: what would I want to see at a business launch? Because it is probably what other people are wanting to see too. For me, is seeing how the work is made and tools uses.

Ask for help. I could not have launched on my own without the help of friends and family. Make sure you have someone on hand to pass out drinks and nibbles as you need to be connecting with your customers.

– Lastly, relax and enjoy the event, as your business only starts once.

To finish this post, I would like to say a huge thanks to:
– Art Mosomi Photography for the launch photographs and many other services you have provided.
iDesign for sponsoring our launch and delivering excellent service.
Orkney Fish who provided us with some amazing local seafood.
The Pier Arts Centre, Stromness, for supporting us consistently and lending their film projector.
The Royal Hotel, Stromness who kindly lent us their wine glasses as we would never have that many in the house!
– Finally, my friends and family. For being at the launch, for helping and being so positive. I cannot thank you enough.

To view my website and products please go to www.zoedavidsonjewellery.co.uk

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Cheers!

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Dazzle Exhibition in Edinburgh 2014

With the Fringe gradually coming to an end it was the perfect time to engross myself into the world of “Dazzle” – the place to be if you are a new jewellery designer/maker like me.

Dazzle showcases the best of contemporary jewellery by new graduates, as well as internationally renowned designers. The reason for my visit was to observe current jewellery trends and check out unusual techniques as I too, am beginning a business in jewellery.

HEATHER McDERMOTT

heather mcdermottTo start off, I was welcomed by the colourful abstract work of Heather McDermott, a young contemporary jeweller based on the Isle of Skye. Her jewellery is inspired by discarded objects and windswept grasses on Scottish seashores. Heather predominantly works in stainless steel and coats her jewellery with a special vibrant paint, which she then scratches off, to create the illusion of being weathered, just as you would see on a tidal landscape. I find her use of colour really effective in catching attention of the viewer, something to note if you want to lure customers to your work.

Website: http://www.heathermcdermott.com/

BETH LEGG

 Beth Legg Earrings Beth Legg Brooch

Next, I came upon Beth Legg‘s work and it was such a pleasure to look at. For me, granulation is a lovely technique which instantly makes a piece look more intricate. It is the creation of tiny silver balls which are then soldered onto your design, or in this case, soldered together! Legg’s pieces are inspired by the fragile nature of Scottish coastal landscapes. All her pieces are beautifully made individual sculptures, emphasising her sensitive and detailed approach to working.

Website: http://www.bethlegg.com/

KATIE ROBERTS

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Another jeweller’s work that caught my eye was Katie Roberts. I instantly recognised her work from stumbling upon it on Pinterest! The work is stunning in person, with the light reflecting off the three-dimensional forms. Roberts has developed an innovative technique, allowing her to create unusual embossed-like lines on the inside of her creations – creating an amazing rippling effect on the metal. Similar to when you see light reflecting off the water’s surface.

Website: http://katie-roberts.co.uk/

JENNY LLEWELLYN

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I have always been a fan of Jenny Llewellyn‘s work because of her love for sea life. Llewellyn is a contemporary jeweller and creates playful silicone jewellery inspired by luminous colours, shapes and movements found underwater. The pieces really do look like little creatures that could live on rocks and corals! I love how she has successfully combined this gelatinous soft material with precious metals, not usually found in jewellery. I see she always tries to find ways of fixing the silicone forms without the use of glue, this shows her skill and eye for detail in jewellery and makes the pieces high-end. Llewellyn has recently been nominated as one of the “Professional Jeweller Hot 100 2014”, showcasing “innovation, business development and design skills over the past 12 months”, definitely something to be proud of.

http://www.professionaljeweller.com/article-14967-professional-jeweller-announces-hot-100-2014/

Website: http://www.jennyllewellyn.com/

EMMA CALVERT

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Emma Calvert creates statement textile jewellery, combining traditional weaving techniques with contemporary colours and precious metals. Interesting enough, she graduated in BA Textile Design from Central St Martins. Just shows you how diverse jewellery can be. Calvert likes experimenting with woven textiles, transforming a two-dimensional material into a three-dimensional form, which she then translates into jewellery. I have to say, I did purchase a wee present for myself here.

Website: http://emmacalvertjewellery.tumblr.com/

 HEATHER WOOF

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Lastly, I have to mention Heather Woof‘s work. The pieces really evoke a sense of movement. Woof is based in Edinburgh and is inspired by wild Scottish weather – and I think we all know what she means here. She works in hand-cut titanium, steel and precious metals, resulting in elegant wearable sculptures. The colours are beautiful, there is not only blues in the work but greens and purples melded together to enhance a sense of fluidity. I think the colours replicate that of Scotland’s stormy skies and rough seas. It is amazing how she has shaped this hard rigid material into something that looks so elegant and flowing.

Website: http://www.heatherwoof.com/

Overall, I found Dazzle to be an inspiring event to visit, especially for a new jeweller like me. From what I have observed, I feel that the contemporary trend is growing here in Scotland due to the colours and push for mixed media materials and design. It is great to see that craft in Scotland is flourishing, seems that it is the place to be for a craftsperson. I believe it is important to visit and take part in such events – to observe any changing trends and stay within the loop of Scotland’s Craft community which is growing stronger everyday.

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